You’ve probably heard of Airbnb, AirDine, Uber and many more Sharing Economy business models. Fashion Libraries, or Renting apparel items have been around for generations. For years, men were able to rent a smoking jacket or a tuxedo and in the past five years this service has become broader and more inclusive for all types of occasions. You can utilize your Skycloset, a virtual extension to your home wardrobe, when you are either tired of wearing black, or the same style, or you have a speaking engagement, lost luggage at the airport, or a night out with friends. It is the hottest Trend in NYC, LA, UK, Australia and now in the Nordics, we have CURATORZ AB! Renting fashion is a modern and conscious way of consuming fashion and at CURATORZ you are able to curate a fantastic look for all occasions.
CURATORZ was developed in mist of the Stockholm Startup Scene and formed in 2016 as a close partner to High-End Brands and Emerging Designers that are committed to sustainable solutions and believe in promoting sustainable consumerism which is gentler on the environment. Launching first in Sweden, we want to provide access without ownership.
This quote is one of our favorites and resonates how we think about Quality Craftmanship in Fashion. Slow Fashion can last longer than their Fast Fashion counterpart and CURATORZ want everyone to be part of the solution in reducing our individual carbon footprint.
At CURATORZ, we partner with emerging designers that have a love for textile and color. We truly live Marc Jacob’s quote, because the “Art” that these amazing designers are creating, means nothing until you experience their craftsmanship.
We partnered with MistraFutureFashion (MFF) because we wanted to be part of an organization that are looking at many areas of sustainability in Fashion. MFF is a research for systemic change in fashion, via closed loops and changed mindsets. In Phase 2, which runs till 2018, MFF will focus on four themes, CURATORZ fits nicely in Theme 3: How can Users contribute to a More Sustainable Fashion? We ask that all Brands, Textile Manufacturers, Production Houses, Retailers to join the research and let’s change the industry.
CURATORZ AB is a subsidiary of:
Subscription Lifestyle AB